Strong Brand. Stronger Giving.
Branding and fundraising have a direct correlation. An educational brand is a collection of human experiences that creates a common feeling associated with a school. When you communicate that feeling strategically, others are drawn to it. Success is maximized when your branding accurately sets the bar for what families can expect‚ and what their partnership with your school will look like. Branding seeds are planted from first exposure, and those seeds need to be thoughtfully cultivated in perpetuity. Families join you; donors support you. This session will answer questions like: How can you use the power of your brand to influence donor behavior in way that strengthen the financial health of your school? How do you stay on brand as your advancement office grows and consultants are introduced? How can one brand span all your alumnae, alumni and donor audiences?
Joe CliberPrincipal, Creosote Affects
Seth MarxDirector of Institutional Advancement, The Masters School