D-2 Pivoting in the Middle of a Capital Campaign
Pivot is perhaps the most overused word of 2020. But pivoting a failing capital campaign created an opportunity for a small 7-12 school with dwindling fundraising outcomes to successfully pivot a capital campaign to a campaign that is allowing the school to increase tuition dollars, increase discounts, double the endowment and build a culture of philanthropy that sets the school for success when it’s ready to raise money for buildings.
Mathew TroutmanHead of School, Thomas Jefferson School
Steve BackerDirector of Development and Constituent Relations, Thomas Jefferson School