D-2 Pivoting in the Middle of a Capital Campaign
Pivot is perhaps the most overused word of 2020. But pivoting a failing capital campaign created an opportunity for a small 7-12 school with dwindling fundraising outcomes to successfully pivot a capital campaign to a campaign that is allowing the school to increase tuition dollars, increase discounts, double the endowment and build a culture of philanthropy that sets the school for success when it’s ready to raise money for buildings.
Speakers
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Mathew TroutmanHead of School, Thomas Jefferson School
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Steve BackerDirector of Development and Constituent Relations, Thomas Jefferson School
