C-1 From Gen X to Millennials: How The Evolution of Generations Affect Your Acquisition and Engagement Strategies
The children of the largest generation are entering or deeply immersed in school, and these parents are on the hunt for information. No, not just information on healthy recipes, workouts and beauty tips, but information on top education, experiences and benefits for their children. And they’re getting it.
There’s a new generation in town, and these Millennials crave information and exceptional engagements from first touch to last interaction. It’s no longer enough to get prospective families interested in your boarding school. Applications are high, competition is high, and expectations are higher. To avoid a shrinking admissions funnel, you need to think one with the Millennial and target your acquisition strategies and engagement tactics accordingly. In this session, we’ll show you how to appeal to and engage with the new generation entering your school.
Avery HoglundAccount Executive, Ravenna
Jillian BronsteinSenior Customer Account Manager, Ravenna