A-4 Campaign Planning & Implementation
This presentation will provide insight and share best practices and research to assess staffing, evaluate prior fundraising performance, amass comparative peer data, and qualify your prospect pool in order to develop campaign goals and priorities. In looking back on successful campaigns, we can connect the dots that demonstrate how the right steps in preparation and planning lead to the rights steps during implementation. This presentation will help identify the steps your shop can take to ensure success in the next campaign.
Mark LaFontaineAssistant Head of School for Advancement, Western Reserve Academy
Ninette EnriqueChief Advancement Officer, The Hotchkiss School