B-10 Be a DIY Marketing Director
With so many ever-changing digital channels to explore, it can be tough to prioritize which platforms to focus on to engage right-fit families without spreading yourself, or your budget, too thin. The Director of Marketing wears a lot of hats, but did you know there are a lot of easy, do-it-yourself opportunities to market your school online? While some campaigns may need outside support, there are a few hats that are better-worn in-house. Join Angie Ward from Enroll Media Group, and Clay Matthews from Cranbrook Schools, to explore 5 digital marketing channels directors need to tackle to amplify their in-house marketing efforts without spreading yourself thin. You will leave this workshop feeling more confident and motivated, with new resources to set you on a path of awesome DIY digital marketing tactics for your school. Come prepared for an engaging Q&A session and bring any marketing challenges and pain points to the discussion!
Angie WardOwner | Digital Marketing Strategist, Enroll Media Group, LLC
Clay MatthewsDirector of Communication, Cranbrook Schools