E-1 A Brand Strategy to Distinguish Your Boarding School From the Rest of the Pack
Many schools know what makes them special, but struggle to clearly communicate their unique value, using mission statements, or a list of jargon-laden programs, when what’s really needed is a clear strategy + simple messages mission-fit families understand and rally around. Using fresh boarding school case studies from around the country, we’ll share branding best practices + how to apply them. Participants will leave with the know-how to level up their communications and feel empowered to do so.
Speakers
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Rachel ConnellRector, Chatham Hall
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Romayne LeveeDirector of Education Strategy, Mission Minded
